Careers
Marketing

Digital Marketing - Lead

Bengaluru   |   Full time

Job Description

We are Kaleyra! 

If you’ve used Uber, Ola, Swiggy, Practo, or Flipkart, you’ve already experienced Kaleyra! Are you wondering how? When you want to connect over call with your driver or delivery executive without sharing your contact number. When you get SMS notifications about your order getting shipped, that appointment being booked, or OTPs. When you want to reach customer care with just a tap in the app.


Worldwide, over 3,000 companies, including Fortune 500 brands such as MasterCard, Hyundai, and Amazon, use Kaleyra’s communication solutions to talk to their customers.

Our vision: To be the world’s most Trusted, Secure and Innovative communication platform to enable real-time conversations between brands and their users.

 

We are a diverse team of 250+ individuals from different parts of the world working hard (and playing hard) to empower businesses to be there for their customers across various communication channels, devices, and geographies. Our fast growing team is spread across 12 locations around the globe, including Italy, India, Switzerland, the United Arab Emirates, the United States, and Singapore.


Join us as we create history and transform the way brands connect with their users!


We are looking for a Digital Marketing lead to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.


Responsibilities:


  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain the social media presence
  • Measure and report performance of all digital marketing campaigns
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements:


  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Familiarity with Digital Marketing tools like Moz, SEMRush, Ahrefs, FreshMarketer, etc
  • Familiarity or knowledge of Facebook Ads Manager, LinkedIn Marketing, and native content platforms like Taboola / Outbrain / RevContent
  • Creativity and willingness to experiment and try new things – all in the name of driving leads and revenue

 


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We’re not just a great workplace, we’re culture redefined!

Join our bandwagon of thinkers, problem solvers, dreamers, thought leaders and go-getters who are shaping the world of business communication.

Freedom to Decide

Freedom to Decide

We believe that our processes and products are
the innovation of our people and hence encourage
our teams to think above and beyond, identify the
root cause of problems, think strategically and use
data to understand and thus infer conclusions.

Work-Life Balance

Work-Life Balance

We don’t just believe in flexible hours, we also
believe that quality time outside the office is vital
to the personal and professional growth of our people. Our
workspace is equipped with activities
that can help you take a break from your work and
refresh your minds.

Transparency in the System

Transparency in the System

Our open door culture ensures transparency in
communication and decision making right from the
senior management to the independent thinkers.
Our people are always empowered to voice their
opinions and communicate openly.

Values that reflect Family

Values that reflect Family

Our workforce embodies trust and safety and
everyone treated equally which makes our team
feel they are part of the ever growing Kaleyra
family and not just an organization. We believe in
developing healthy expectations and work towards
a united goal of achieving organizational success.