Careers
Marketing

Performance Marketing Specialist

Bengaluru   |   Full time

Job Description

We are Kaleyra!


If you’ve used Uber, Ola, Swiggy, Practo, or Flipkart, you’ve already experienced Kaleyra! Are you wondering how? When you want to connect over call with your driver or delivery executive without sharing your contact number. When you get SMS notifications about your order getting shipped, that appointment being booked, or OTPs. When you want to reach customer care with just a tap in the app.


Worldwide, over 3,000 companies, including Fortune 500 brands such as MasterCard, Hyundai, and Amazon, use Kaleyra’s communication solutions to talk to their customers.

Our vision: To be the world’s most Trusted, Secure and Innovative communication platform to enable real-time conversations between brands and their users.


We are a diverse team of 250+ individuals from different parts of the world working hard (and playing hard) to empower businesses to be there for their customers across various communication channels, devices, and geographies. Our fast growing team is spread across 12 locations around the globe, including Italy, India, Switzerland, the United Arab Emirates, the United States, and Singapore.


Join us as we create history and transform the way brands connect with their users!


PERFORMANCE MARKETING SPECIALIST

 

Our Product department is looking for a Performance Marketing Specialist to join the team!

 

We are looking for a Performance Marketing Specialist with a true passion for mobile and Internet services. A Performance Marketing Specialist in Kaleyra is a key member for innovating and executing the various marketing & product initiatives across the company and it’s a key role for the success of the company.

 

This position is full time and can be based in one of our offices worldwide (during COVID-19 crisis, the position will be remote-based).

 

Responsibilities


  • Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance

  • Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s

  • Optimising campaigns globally and across multiple channels to deliver the best return on investment

  • You drive the strategy and execution for all the Performance Marketing paid channels (such as: SEM, SMM, Affiliate Marketing, Native Advertising, Sponsored Content) as well as organic channels like SEO and Referral Marketing

  • You identify replicable marketing strategies, tactics and channels (both organic and paid) that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset

  • You are able to write yourself the content for marketing ads, campaigns and landing pages, but you can also lead people working with you worldwide for the same purpose

  • You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

  • You build and run A/B tests across landing pages and the homepage

 

Requirements

 

  • This is an International position, so a good knowledge of written and oral English is mandatory

  • 5+ years experience in product marketing or digital marketing

  • 3+ years experience in performance marketing, SEM/SEO, digital acquisition and lead generation paid campaigns

  • Knowledge (official certifications appreciated) of:

    • Facebook Ads

    • Google Ads - Search, YouTube, Display, Video

    • Linkedin Ads

    • Quora Ads

    • Remarketing 

    • Yahoo and Bing ad center

    • Google Marketing Platform

    • Google Analytics

    • Google Search Console

    • Native (Outbrain, Taboola)

    • Data Studio

    • Instapage

    • Hubspot and/or Freshmarketer

    • GTM

    • Semrush

  • Structured thinking, communications and overall approach

  • Understanding of statistics and ability to support hypotheses with data

  • Experience in performance marketing & SEO

  • A/B Testing and Data Analytics experience

  • Being curious and creative

  • Being relentless in pursuit of growth

  • Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack

  • Experience communicating with technical, business, and external stakeholders

  • Demonstrated ability to drive resolution in the context of competing perspectives

  • Organizational and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

  • Previous strong experience as Performance Marketing Manager for SaaS companies is a plus, particularly if in the communication industry!



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We’re not just a great workplace, we’re culture redefined!

Join our bandwagon of thinkers, problem solvers, dreamers, thought leaders and go-getters who are shaping the world of business communication.

Freedom to Decide

Freedom to Decide

We believe that our processes and products are
the innovation of our people and hence encourage
our teams to think above and beyond, identify the
root cause of problems, think strategically and use
data to understand and thus infer conclusions.

Work-Life Balance

Work-Life Balance

We don’t just believe in flexible hours, we also
believe that quality time outside the office is vital
to the personal and professional growth of our people. Our
workspace is equipped with activities
that can help you take a break from your work and
refresh your minds.

Transparency in the System

Transparency in the System

Our open door culture ensures transparency in
communication and decision making right from the
senior management to the independent thinkers.
Our people are always empowered to voice their
opinions and communicate openly.

Values that reflect Family

Values that reflect Family

Our workforce embodies trust and safety and
everyone treated equally which makes our team
feel they are part of the ever growing Kaleyra
family and not just an organization. We believe in
developing healthy expectations and work towards
a united goal of achieving organizational success.